2012
11.11

 Cooking Demos, Competitions and lots of good food! 

Tourism Minister Datuk Seri Ng Yen Yen officiated the launch of the Fabulous Food 1Malaysia – 4th Asean Heritage Food Trail with Datuk Chef Wan, the first Food Tourism Ambassador 2010/2012.

Giving a lively and entertaining opening ramble, she recapped previous years dishes like Nasi Lemak, Char Koay Teow, Roti Canai, and revealed the three dishes for this year. Rojak, Yong Tau Foo and Mee Rebus, representing the different cultures and races across the country.

This is huge initiative to boost tourism in Malaysia, especially with our country being synonymous with fantastic street food. The Malaysia Tourism Transformation Plan 2020 aims to get 36 mln tourists and with an estimated tourist spend of RM20bln on food!

That’s an insane number, but this initiative is proving that the ministry is certainly committed to take on the challenge. Among some of the local celebrity chefs that will be doing cooking demos at the two week event at Lot 10, are the well-known Chef Riz (Mastechef Malaysia Judge), Florence Tan (Cookbook Author, Secrets of Nyonya Cooking) and Celine Marbeck (Cookbook Author, Cuzinhia Cristang and chef for Kristang cuisine on KLM flights from KL to Amsterdam).


It’s free and open to the public, and will be running from 9th November to 22nd November.

Of course, I was just there to buat sibuk/ kepochi (translates to busybody in English!) because along with Chef’s from all over South East Asia, my Swedish Chef Michael Elfwing will also be giving a couple of cooking demos next week, showing you his interpretation of our fabulous local cuisine.

So don’t miss out on it! Tell your friends and head on down to Lot 10 for an Asean Heritage Food Trail to remember!

VENUE

Lot 10 Shopping Centre

50, Jalan Sultan Ismail

Kuala Lumpur

4th Asean Heritage Food Trail

 

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