ABSOLUT INSPIRES A NEW MOVEMENT OF CREATIVITY
WITH AN ABSOLUT BLANK
Introducing The ABSOLUT BLANK Edition By Mario Wagner
– Inspired By Space
*Extracts from Press Release are highlighted in bold and italicized
How often is it that you gets a bottle of Vodka delivered to your door?
For me, not often enough! Actually this was a first, and it wasn’t just any ordinary bottle. It was a special edition bottle of Absolute Vodka – THE ABSOLUTE VODKA BLANK EDITION.
“20 artists were given a literal ABSOLUT blank bottle shaped canvas, and asked to fill it in with their creativity. Mario Wagner was one of the artists featured in this campaign. His work has been showcased in print, outdoor advertising and TV.”
“ABSOLUT has always challenged conventions through creative collaborations with artists such as Andy Warhol, Keith Haring, Damien Hirst, and more recently Ellen von Unwerth and Spike Jonze. ABSOLUT BLANK is a daring new chapter for ABSOLUT.”
I felt privileged to be one of the first people in the country to lay hands on this bottle, with it’s kitsch artwork and unique small details. Was that an astronaut with a speech bubble, and the alcohol content in it?
“The bottle design is very personal to me, as it expresses my fascination with space and time travel. I’ve had a lifelong desire to travel to the moon.”
Yup, definitely a talking astronaut. And UFO’s.
“Wagner’s bottle is inspired by the visual language of the 1960s, an era in which the space race and travelling to the moon captivated the world.”
“In ABSOLUT BLANK, ABSOLUT has boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. We brought together creative collaborators from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art. The result depicts how artists and creativity are inspired through ABSOLUT,” says Terence Ong, Sales and Marketing Director for Pernod Ricard Malaysia.
“The 20 artists participating in ABSOLUT BLANK represent a variety of creative disciplines from across the globe; from drawing, painting and sculpting to film making and digital art. Among the artworks are UVA’s high intensity, bright and striking light installations, Mario Wagner’s attention-grabbing cut-out imagery, the colourful and playful graphic design of Aesthetic Apparatus, the bold illustrations of Kinsey and the detailed work of Good Wives and Warriors.”
“With ABSOLUT BLANK, we want to contribute to a global creative movement, ultimately, making the world even more vibrant and exceptional. “It All Starts With an ABSOLUT BLANK,”” Mark Hamilton continues.
Well, not on;y do they inspire artists to push the boundaries with design, they also inspire mere mortals like myself to quench my thirst. Feeling artistic, I whipped out the ol’ tomato juice, Lea & Perrins, Horseradish and rustled around for a lonely celery stick. Ok, I ended up going to the store and buying a whole tree practically, but luckily some obliging friends were nearby and helped me concoct my mean Bloody Mary. It was only mid-afternoon after all, not time for serious cocktails like Dirty Martini’s!
I must say, the 20 artists who participated in the ABSOLUT BLANK movement must have had a field day designing and creating. With such an attractive bottle as their blank canvas, and such an inspiring liquid inside, the possibilities are endless…
Now I’ve got an excuse to throw a cocktail party, show off my limited edition bottle and spread the word on this global creative movement. There’s nothing BLANK about that!
Thank you Pernod Ricard Malaysia for my lovely bottle.
Full list of participating artists in ABSOLUT BLANK:
- Adhemas Batista
- Aestethic Apparatus
- Brett Amory
- David Bray
- Eduardo Recife
- Fernando Chamarelli
- Flora Sigismondi
- Good Wives & Warriors
- Hank Corwin
- Jeremy Fish
- Ludovica Gioscia
- Marcus Jansen
- Mario Wagner
- Morning Breath
- Robert Mars
- Sam Flores
- Thomas Doyle
- Zac Freeman
For ABSOLUT BLANK TV commercial, please click HERE
For ABSOLUT BLANK Behind The Scenes, please click HERE
For more information about ABSOLUT BLANK or the ABSOLUT VODKA BLANK EDITION by Mario Wagner, please click HERE